Web analytics services
The main tasks that web analytics solves:
- assessing the quality of the site in accordance with the goals set (sales, registration, referrals to other resources, etc.);
- traffic assessment (number of visitors, sources and their profitability);
- audience analysis;
- search for problem areas of the site;
- identifying the potential for profit growth;
- minimization of conversion costs.
Order web analytics
If you have a website and you want it to bring you income, you need to understand how visitors interact with the content: whether it is convenient, whether it works correctly, etc. For this, the owners of online stores and other sites whose purpose is to monetize resort to web analytics.
Thus, web analytics is an indispensable tool for any online business, thanks to which you can optimize your expenses and increase the profitability of your resource. In other words, you cannot manage processes that you do not control. So that investments in the site do not go "in the sand", and the receipt of profit strives for the maximum value, you need to understand how it satisfies the requests of visitors and how convenient it is for visitors to solve their problems on it.
What does web analytics consist of?
- Implementation and configuration of analytics systems (Google Tag Manager, Google Analytics, Yandex Metrica)
- Setting up filters
- Setting and tracking goals
- Configuring and tracking events
- Creating and configuring custom reports
- Creation of additional audience segments
- Coagort analysis
- Site search setup
- Implementing and Configuring Ecommerce or Enhanced Ecommerce Modules
- Development of KPIs (Key Performance Indicators)
- Statement of terms of reference for the implementation of KPI tracking
- A / B testing with Google Otimize
- Tracking the technical condition of the site
- Creation of informative dashboards
- Providing reports with conclusions and proposals for business optimization
Advantages of ordering the "Internet Analytics" service at Polyarix
We are an agency for integrated business development on the Internet. One of the main areas of our activity in the field of Internet marketing is SEO and contextual advertising.
Polyarix specialists constantly improve their professional level by taking advanced training courses, participating in industry conferences, passing exams for obtaining and confirming certificates.
В процессе работы с сайтом мы используем аналитические данные для максимально полного использования его потенциала и вкладываемых в его продвижение средств. Таким образом, вы получаете комплексную услугу, которая включает полный спектр маркетинговых инструментов для успеха вашего бизнеса.
Web analytics tools that we use in our work
It is the most famous and most popular instrument. Initially, it appeared to evaluate the effectiveness of advertising, but later it grew into an independent service with many features that allow you to work with a large range of data.
Today, setting the GA counter by default is necessary for any web resource. At the same time, a competent installation is a guarantee that the collected data will reflect the real situation on the site.
Many experts say that this tool allows you to install and configure metrics systems without the participation of a programmer, but this is only the tip of the iceberg. Tag Manager is a powerful tool that can also enhance your site analytics capabilities.
Of course, at the level of an ordinary SEO or PPC specialist, this is a find that allows you to minimize the participation of a programmer in setting the required metrics. However, to conduct a deeper analysis of a web resource, special knowledge is needed, which our employees are constantly improving.
Also a great tool from one of the world's leading search engines. The YAM functionality overlaps with the GA functionality in many ways, but at the same time it has a number of differences that can complement the work of a web analyst.
For example, Webvisor, well-known to many marketers, allows visually, in video recording mode, to view how site visitors behave. Or heatmaps that visually show clicks on buttons and navigation elements, page scrolling, form analytics, etc.
Tables allow you to more conveniently organize information and provide rich functionality for processing large amounts of data. In addition, many add-ons to Excel and Google Sheets allow you to significantly speed up your work with data and minimize the number of errors.
Creating visual and informative dashboards is an important part of an internet analyst's job. Data visualization allows you to simplify the information provided for understanding and thus improve the quality of decisions made, even by people who do not have deep analytical knowledge.
GTS is another useful tool from Google, with which we set up visual panels, where in real time the client can select the desired date range and assess the state of his site in a particular time period.
